God's love
"God showed how much he loved us by sending his one and only Son into the world so that we might have eternal life through him" (1 John 4:9).
God wants you to know him
"And this is the way to have eternal life - to know you, the only true God, and Jesus Christ, the one you sent to earth" (John 17:3).
God created you to be in a relationship with him, full of love and trust. His desire is for us to know him personally.
Why do you think most people don't know God in this personal way?
Principle 2 gives us the answer to our question.